One More Day Magnify And Multiply Free Sunday Authors Handbook

Magnify and Multiply the Beginning Authors Handbook will be free for one more day Sunday, March 12. Read this if you are ready to write a book.

Hey Authors, go ahead and pick up Magnify And Multiply if you are ready to write a book. This is the best guide for putting together your book, publishing it in the right places and the right ways, and making sure that people know your book exists and have reasons to be interested in it.

Magnify And Multiply book by Jason P Doherty

Magnify and Multiply by Jason P Doherty

Why You Should Advertise Your Free Ebooks

Hello Authors, I’m back with some great information. 🙂 I recently mounted a successful book launch campaign for The Beginning Author’s Handbook which included 2 days of offering the book for free through Amazon’s KDP Select option.

During the promotion, I ran ads on Facebook and Amazon, which cost me a total of $45, during this time, the book page was visited almost 3,000 times and the book was downloaded 115 times.  Here’s a screenshot of the results.

The big bump on the left is the 115 free downloads during the promotion, and the small bump afterward is the 3 sales I have made since the free promotion ended.  During the time between the two bumps, 3 positive reviews were posted on my book’s sales page. That’s why I advertised the free book promotion, and that’s why I’m starting to see sales now so soon. I have the social proof of some good reviews, and also, when people download your book for free, Amazon will start to show ‘also boughts’ with your book, which means that your book will also show up in other book pages also boughts, which increases your books visibility drastically.

To sum up: Advertising a new book during a free promotion can help you get some early reviews and populate you in the also boughts, which increases the visibility of your book, as well as your book’s credibility and reputation, which ultimately results in sales.

Thanks for reading. Here’s to Your Writing Success!


Beginning Authors Handbook Launch and Giveaway

Magnify And Multiply book by Jason P Doherty

Magnify and Multiply by Jason P Doherty

Hey Beginning Authors and blog readers, today is the day that I launch my Beginning Authors Handbook – Magnify and Multiply!  This is the book that I have written expressly for writers who are ready to take themselves and their craft to the next level and become published indie authors.

To help as many people as possible, I am giving the book away for free to everyone who joins the Beginning Authors Mailing LIst.

I care a lot about both readers and writers. Helping to create more successful and talented authors and book creators makes the world a better – and more interesting place. With that in mind, I have written this book. It’s a ringer for people who want to write better books, publish them effectively, and market them successfully.

When you are a writer, it is important to learn as much as you can about your craft. I learned a lot while writing this book, so I am confident that the same will go for the beginning writers and authors who read it.

Thanks for checking out the book, and here’s to you: Happy Writing!

Book Review: Guerilla Publishing by Derek Murphy

Guerilla Publishing by Derek Murphy

Guerrilla Publishing by Derek Murphy


Derek Murphy is the guy who rented a castle in France to host a writer’s retreat for NaNoWriMo in 2016. He hosts the popular experimental author’s blog He has just released a great new book about publishing. If you want to increase your book’s visibility and sales, you should read it.

This book Guerrilla Marketing by Derek Murphy is essential for indie authors in 2017. Hands down, Derek Murphy has created and experimented with some of the most innovative approaches to what a lot of people would call book marketing. However, a lot of what Derek does is actually hard to call marketing, because his methods are simply so unorthodox. He may be revolutionizing marketing, and a year from now, this may be exactly what people are talking about in the book marketing world, but today, it’s easier to say that Guerrilla Publishing is about book propagation.

In the book, Derek expounds on some of the experimental techniques he has been using to quietly build large followings before book launches in order to create a targeted list of genre fans before he releases a book, then when the book is released, Derek offers it to his lists, and many of them become paying customers. Also, the importance of the list in generating early reviews for newly launched books is heavily stressed. Derek shows you how to do all this, and anyone can do it.

There is some amazing methods for boosting your book and brand’s SEO, and ways to make SURE that your books show up first or near first in search results on Google and Amazon. You really need to read this book if you want to understand more about how books are found, categorized and made extremely visible to customers.

One of the best pieces of advice I gathered from Guerrilla Publishing was to decide to write a successful book before putting pen to paper so to speak. In order to succeed as an author, we need to create books that will actually sell cop[ies, and as much as writing for passion is appealing, writing for readers is often a wise choice, since they are the ones who buy our books and pay our bills. I have adopted the mantra Write For Readers since reading this book.

There is an enormous amount of helpful information in this book, and I have barely scratched the surface. Let me just say that I have read about 20 books on the subject of independent self publiishing and the whole business side of being an independent author, and Guerrilla Publishing is in the top 3, along with the Kindle Publishing Bible by Tom Corson-Knowles and The Self Publishing Manual by Dan Poynter.

Read Guerilla Publishing be Derek Murphy and get a leg up in the publishing world, you will be glad you did.

Plotting an Emotional Journey for Your (Fiction) Readers

Fiction readers are largely interested in going on an emotional journey. Infusing your writing with emotionally-evocative imagery, characters and situations is the best way to get people to continue reading, and to talk about your work afterwards. Invoke emotion on page 1. Don’t stop until the end of the last sentence in the book.

But you can’t just have your book be a nonstop extravaganza of happiness, true love and victory. That’s where the concept of the emotional journey comes in. Thing about this: There have been many, many novels written in the history of the world. As more novels were written, some emerge as more popular than others, and resonate with more readers.. These novels resonate more because of the emotional journeys they take their readers on. Over time, some authors have attempted to distill precisely what kind of emotional journeys readers want from books. Their efforts have resulted in a number of genre-specific Story Templates or Beat Sheets, that recommend certain universal conditions and events that should occur in a story, along with when those conditions and events should occur, for maximum emotional impact.

To Learn More About Writing For Emotional Impact, Read This Post by Nanci Panuccio.

Most stories are going to include emotional highs and lows, as well as plot twists, or events whose occurrence results in unexpected outcomes that change the overall perception or tone of the story.

This site is for beginners, so I am going to give the best advice I can for beginners. The best advice I can give you as a beginning author is to plot out your story before you write it. This will help you get a feel for story, assist you in scheduling the completion of your book, and view writing your novel as climbing a series of small hills, instead of attempting to scale Mt. Everest.

The basic anatomy of a plot is a series of one-to three-sentences describing events, turning points, and narratives that tell your character’s basic story.


  • A worker drone named Thirty-Seven works in a factory and has no ambition or problems.

  • Thirty-Seven is framed for murder and sent to a desert prison rules by a tyrannical overlord named Devil.

  • Devil’s wife Angel becomes fascinated by Thirty-Seven, and begins following him around.

  • Devil discovers this and sends out a gang of robots to kill Thirty-Seven.

  • Thirty-Seven makes a startling discovery that awakens secret powers he never knew he had.

  • Thirty-Seven defeats the robots sent to kill him, but still cannot defeat Devil, and ends up in prison.

  • He loses hope and gives up on his quest, languishing in prison.

  • Angel receives a secret communication meant for Devil, revealing his weakness to x-rays.

  • Angel assists Thirty-Seven in escaping and acquiring an X-Ray gun, restoring Thirty-Seven’s confidence.

  • Together, Thirty-Seven and Angel defeat Devil with the X-Ray gun.

  • Surprise! The X-Ray gun is also Thirty-Seven’s weakness, and Angel must use her healing powers to save Thirty-Seven, who then loses his superpowers, but ends up ruling the desert prison with Angel anyway. THE END.

See how the reader is taken on an emotional journey? We started out with this basically good character who is perfectly happy going along in his life, not hurting anyone, and then he is framed for murder. This grave injustice endears Thirty-Seven to the reader, who from that point on, wants to see justice served. They want to see the wrong made right. Also, when it is revealed that the villain’s wife is interested in Thirty-Seven, the reader’s emotions rally in support of taking the wife away from the villain, as recompense for what he has done to the hero.

Then the pendulum swings the other way. Our hero is given an advantage, and it seems as though he may be able to beat his rival, but his hopes are dashed and he is thrown into a prison-within-a-prison. There, the reader experiences ego-death, as the hero gives up. Then, when all seems lost, assistance comes and finally, the reader is rewarded for sticking with the hero all this time, as he finally defeats the villain. Then, as an added bonus, the plot is twisted and it is revealed that the same weapon used to defeat the villain is also harmful to the hero. This is where the real nail-biting happens. Will the hero survive, after all he has been through? Will he have to sacrifice himself, freeing the villain’s wife? No. This story gives the reader the ultimate payoff: The Happily Ever After ending. Readers will come away from this story knowing they have been through something, and the subtext is that even in the face of certain defeat, things can work out in unexpected ways for the best.

See how the emotional element drives this entire story forward? That is one of the big advantages of plotting: You get to determine what the emotional highs and lows of the story will be, you get to tell the story through the expression and perception of emotions. Now, all you have to do is fill in the blanks.

When you have your story plotted about, it is time to flesh everything out and turn the plot into a real story. This is done by separating your plot points onto different pages and then writing at least 1,000 words based on each plot point. I recommend more. Of course, sometimes that might not be practical, but as a general rules, it’s a good way to get your story written. Following this method, the more meaningful plot points you have, the longer your manuscript will be.

Another way to write you book, if you do not want to plot it out, is to make up the story as you go along. This can be a little tougher than plotting, but for some authors, it works out just fine. If you choose to write as you go, remember to keep things interesting by maintaining the emotional journey – never let readers stop caring – and you will have a better chance of keeping readers engaged. When I write this way, I always come up with surprises for my characters whenever things start to lag even the slightest bit.

“Life is awesome, live your dreams!”

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Why Mailing Lists Are Especially Important For Beginning Authors


When you are a Beginning Author just starting out, no one knows who you are. Well, some people do, like your friends, families, coworkers and online social network friends and followers, but unless you are already somehow well known, the vast majority of people on this planet are unaware of your existence. That’s why you need to put together a mailing list. People on your mailing list are people who know who you are and are waiting for news about your writing. Each person on your mailing list will be someone who has intentionally signed up for updates about you and your writing. You will put together this list using automated opt-in forms that compile names and addresses for you, using a service like MailChimp. When your list starts to grow, which it will if you follow the steps I will outline later, you will be ready to start sending out mass mailings to everyone on your list. When you do this, you will want to include freebies like special editions of your book, short stories or articles that only members of your mailing list will receive.

Here is a afantastic article that explains all that in a very good way: All You Need To Know About Author Mailing Lists

I know that’s a lot to digest, but that is the quickest and clearest way to reach your goal of success as an author. You will eventually have a mailing list comprised of thousands of subscribers. Each time you send out a mass mailing, thousands of people will instantly be given the opportunity to buy your book, read your newest post, watch your newest video, sign up for your latest contest of giveaway. You want to continually give valuable things to the members of your email list. This is why people will stay subscribed, and why they will eventually buy your books. The Law of Reciprocity applies, which means that if you continually give and give and give, then eventually, those your are giving to will want to give something back to you. This urge on the part of your email subscribers will manifest in the form of purchases of your books. This is what the big publishers and authors do, and it is what you need to do in order to achieve your own success, too.


There is a myth that the big publishing houses do all the marketing for their new authors and book releases. This is simply not true. What the big publishing houses do is create availability of titles, and arrange for online and brick-and-mortar distribution, make a few announcements in print media and online and sometimes give cash advances to their authors, hoping that money will be invested in advertising and publicity efforts achieved in large part by the authors themselves or people the author hires to do these things. When you are a traditionally published author, a lot of the weight of publicity and marketing still rests on your shoulders. In light of this, I recommend independent self publishing because you get to keep a much greater percentage of your book royalties, which will allow you to spend more on advertising, which you would very likely have to spend anyway even if you did get traditionally published.

When you have a mailing list, it is important to follow through with everything you have promised to your subscribers. If they are expecting a free download of a book or article, you have to provide it, or you will lose subscribers. That means losing potential sales. Create a mass mailing at least once a month that delivers to your subscribers what has been promised, and change what is promised every month, in order to avoid duplicate giveaways.

When you make commitments in the sign-up statement, make sure that you can meet them without fail. Offering something free is a great way to get people to join your mailing list. You don’t even have to give away your own work. You can give away gift certificates, or content collected from free Creative Commons sources. When your potential subscribers see that you are making them an offer, instead of a giving them a sales pitch, they will be more willing and eager to sign up for your list, and later buy your books.


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