Why You Should Advertise Your Free Ebooks

Hello Authors, I’m back with some great information. 🙂 I recently mounted a successful book launch campaign for The Beginning Author’s Handbook which included 2 days of offering the book for free through Amazon’s KDP Select option.

During the promotion, I ran ads on Facebook and Amazon, which cost me a total of $45, during this time, the book page was visited almost 3,000 times and the book was downloaded 115 times.  Here’s a screenshot of the results.

The big bump on the left is the 115 free downloads during the promotion, and the small bump afterward is the 3 sales I have made since the free promotion ended.  During the time between the two bumps, 3 positive reviews were posted on my book’s sales page. That’s why I advertised the free book promotion, and that’s why I’m starting to see sales now so soon. I have the social proof of some good reviews, and also, when people download your book for free, Amazon will start to show ‘also boughts’ with your book, which means that your book will also show up in other book pages also boughts, which increases your books visibility drastically.

To sum up: Advertising a new book during a free promotion can help you get some early reviews and populate you in the also boughts, which increases the visibility of your book, as well as your book’s credibility and reputation, which ultimately results in sales.

Thanks for reading. Here’s to Your Writing Success!

 

Book Review: Guerilla Publishing by Derek Murphy

Guerilla Publishing by Derek Murphy

Guerrilla Publishing by Derek Murphy

TEACH THE INTERNET TO SELL YOUR BOOKS FOR YOU

Derek Murphy is the guy who rented a castle in France to host a writer’s retreat for NaNoWriMo in 2016. He hosts the popular experimental author’s blog Creativindie.com. He has just released a great new book about publishing. If you want to increase your book’s visibility and sales, you should read it.

This book Guerrilla Marketing by Derek Murphy is essential for indie authors in 2017. Hands down, Derek Murphy has created and experimented with some of the most innovative approaches to what a lot of people would call book marketing. However, a lot of what Derek does is actually hard to call marketing, because his methods are simply so unorthodox. He may be revolutionizing marketing, and a year from now, this may be exactly what people are talking about in the book marketing world, but today, it’s easier to say that Guerrilla Publishing is about book propagation.

In the book, Derek expounds on some of the experimental techniques he has been using to quietly build large followings before book launches in order to create a targeted list of genre fans before he releases a book, then when the book is released, Derek offers it to his lists, and many of them become paying customers. Also, the importance of the list in generating early reviews for newly launched books is heavily stressed. Derek shows you how to do all this, and anyone can do it.

There is some amazing methods for boosting your book and brand’s SEO, and ways to make SURE that your books show up first or near first in search results on Google and Amazon. You really need to read this book if you want to understand more about how books are found, categorized and made extremely visible to customers.

One of the best pieces of advice I gathered from Guerrilla Publishing was to decide to write a successful book before putting pen to paper so to speak. In order to succeed as an author, we need to create books that will actually sell cop[ies, and as much as writing for passion is appealing, writing for readers is often a wise choice, since they are the ones who buy our books and pay our bills. I have adopted the mantra Write For Readers since reading this book.

There is an enormous amount of helpful information in this book, and I have barely scratched the surface. Let me just say that I have read about 20 books on the subject of independent self publiishing and the whole business side of being an independent author, and Guerrilla Publishing is in the top 3, along with the Kindle Publishing Bible by Tom Corson-Knowles and The Self Publishing Manual by Dan Poynter.

Read Guerilla Publishing be Derek Murphy and get a leg up in the publishing world, you will be glad you did.

Get This Great Book Free Before Anyone Else! Magnify And Multiply launches March 4th! That’s just 10 days away!

Great news! My new book about writing, publishing and marketing for beginning authors launches in just 10 days! As part of the launch, I will be giving away free ebook copies between Feb 28th and March 3rd. To be in the running for your free copy of this extremely valuable book, go HERE and join my mailing list. I might just give the book away to everyone who joins the list. I bet that’s what I’ll do 😉

Magnify And Multiply book by Jason P Doherty

Magnify and Multiply by Jason P Doherty launches March 4th, 2017.

TURNING PROLIFIC WRITERS INTO SUCCESSFUL AUTHORS

This book is for ambitious writers. Magnify And Multiply is a priceless resource of ideas and methods for new and aspiring authors. Fans of Dan Poynter’s Self-Publishing Manual, Napoleon Hill’s Think And Grow Rich, and Tom Corson-Knowles Kindle Publishing Bible will love this book. Easy to read book for beginning authors and entrepreneurs, turn your passion into a profitable business.

EVERYTHING YOU NEED TO WRITE, PUBLISH AND SUCCEED

Magnify And Multiply is a complete primer for beginning authors. You will learn about:
Deciding what to write.
How to write your book.
Editing
Formatting
How to create a Great Title
How to get a great cover made for $20 or less.

You will also learn about publishing on three different platforms, and why you should:
Publishing with Amazon Kindle Direct Publishing aka KDP
Publishing promotional hardbacks with Lulu.com
Producing and publishing Audible audiobooks with Audiobook Creation Exchange aka ACX

And finally, you will learn the tools of success, including:
Marketing
Sales
Publicity
Advertising

LIVE YOUR DREAMS ON YOUR OWN TERMS

When you follow these methods, you will empower yourself to create fantastic books (that could become bestsellers), increase your income according to your new business plan, and free yourself from the need to work for someone else.

If you want to write, publish, and launch your work to success, GRAB THIS BOOK!

Why Mailing Lists Are Especially Important For Beginning Authors

WHY AUTHORS NEED A MAILING LIST

When you are a Beginning Author just starting out, no one knows who you are. Well, some people do, like your friends, families, coworkers and online social network friends and followers, but unless you are already somehow well known, the vast majority of people on this planet are unaware of your existence. That’s why you need to put together a mailing list. People on your mailing list are people who know who you are and are waiting for news about your writing. Each person on your mailing list will be someone who has intentionally signed up for updates about you and your writing. You will put together this list using automated opt-in forms that compile names and addresses for you, using a service like MailChimp. When your list starts to grow, which it will if you follow the steps I will outline later, you will be ready to start sending out mass mailings to everyone on your list. When you do this, you will want to include freebies like special editions of your book, short stories or articles that only members of your mailing list will receive.

Here is a afantastic article that explains all that in a very good way: All You Need To Know About Author Mailing Lists

I know that’s a lot to digest, but that is the quickest and clearest way to reach your goal of success as an author. You will eventually have a mailing list comprised of thousands of subscribers. Each time you send out a mass mailing, thousands of people will instantly be given the opportunity to buy your book, read your newest post, watch your newest video, sign up for your latest contest of giveaway. You want to continually give valuable things to the members of your email list. This is why people will stay subscribed, and why they will eventually buy your books. The Law of Reciprocity applies, which means that if you continually give and give and give, then eventually, those your are giving to will want to give something back to you. This urge on the part of your email subscribers will manifest in the form of purchases of your books. This is what the big publishers and authors do, and it is what you need to do in order to achieve your own success, too.

THE PUBLISHING MYTH

There is a myth that the big publishing houses do all the marketing for their new authors and book releases. This is simply not true. What the big publishing houses do is create availability of titles, and arrange for online and brick-and-mortar distribution, make a few announcements in print media and online and sometimes give cash advances to their authors, hoping that money will be invested in advertising and publicity efforts achieved in large part by the authors themselves or people the author hires to do these things. When you are a traditionally published author, a lot of the weight of publicity and marketing still rests on your shoulders. In light of this, I recommend independent self publishing because you get to keep a much greater percentage of your book royalties, which will allow you to spend more on advertising, which you would very likely have to spend anyway even if you did get traditionally published.

When you have a mailing list, it is important to follow through with everything you have promised to your subscribers. If they are expecting a free download of a book or article, you have to provide it, or you will lose subscribers. That means losing potential sales. Create a mass mailing at least once a month that delivers to your subscribers what has been promised, and change what is promised every month, in order to avoid duplicate giveaways.

When you make commitments in the sign-up statement, make sure that you can meet them without fail. Offering something free is a great way to get people to join your mailing list. You don’t even have to give away your own work. You can give away gift certificates, or content collected from free Creative Commons sources. When your potential subscribers see that you are making them an offer, instead of a giving them a sales pitch, they will be more willing and eager to sign up for your list, and later buy your books.

Now…

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